Our story
ROICO is a pet startup in the Republic of Korea established in 2018. As the proud and lucky owners of dogs, we realized that we experienced immense guilt whenever I left them at home. Upon our return home, they exhibited signs of separation anxiety. We experimented with toys (even with IoT technology) on the market, yet none seemed to do the trick. That’s why we developed Treatoi, the world’s first automatic treat ball dispenser.


Our mission
We aim to make a better life for people and pets through creative ideas even when people can’t be with their pets. We focus on what truly helps people and pets to live together, not just technology. Based on this thinking, we provide products and services of high quality with eco-friendly materials.


Our timeline 
2018 Oct—ROICO was established and the concept and design of Treatoi was born.
2019 April—ROICO was selected as an outstanding startup enterprise by local government and received a government grant from Siheung City.
2019 May—ROICO developed first 3D printing prototype and PCB programmed
2020 May—ROICO was selected as an outstanding startup enterprise by The Ministry of SMEs and Startups(MSS) and received a government grant from The Ministry of SMEs and Startups(MSS)
2020 July—Redesign Treatoi to make it more user-friendly and compact